A full service agency offering a full suite of creative solutions including Advertising, Retail & Shopper Marketing, Digital, Marketing Services, CSR & Community.
Transform emerging brands into best in class brand equities through creative excellence & innovative business solutions.
To achieve the vision through global and regional expertise and a non-conformist attitude.
Pirana was created international in 2006 with offices in Karachi and Dubai. The Founder and CEO, Imran Irshad left Saatchi & Saatchi Middle East and formed Pirana along with a few like-minded advertising professionals who were committed to making a difference. Since then, Pirana has won great accounts and coveted international awards.
Pirana’s experience on world-class brands include Apple, ABN Amro/RBS, Alcon/Novartis, Aman Foundation, Bank Alfalah, BMW, Dubai Islamic Bank, Etisalat, HP, IFFCO, Millicom/Tigo, OTOBI and TOTAL to name a few.
To be the trusted client partner of choice by developing world-class brands at an efficient cost.
To build rewarding relationships with our client partners through openness, transparency and trust.
To transform brands by enabling exponential growth through simple, original and effective ideas.
The backbone of Pirana, Nick is a successful businessman with 35 years of valuable experience with companies in the United Kingdom, Kazakhstan, Azerbaijan, Pakistan and the United Arab Emirates.
Beginning his career in 1988 with a leading advertising agency in Pakistan, Imran launched P&G with the first three international brands: Olay, Head & Shoulders and Vicks in 1991.
He has worked extensively on the Pepsi brand and was responsible for the cricket and music branding, he was instrumental in the hugely successful Pepsi Cricket World Cup of 1996 as well as Pepsi’s music marketing efforts in West Asia.
Imran joined the Saatchi & Saatchi network to head the Jeddah office and manage the BIC business initiatives for the Procter & Gamble AP business including Olay, Crest, Ariel, Old Spice & Pampers.
He is also part of the MENA business leadership team of Fromageries Bel, France.
A perfectionist by nature, Sabiha has been in the industry for 12 years. She has extensive experience in account management on multinational and local brands including: Unilever and Nestle Pakistan.
A highly experienced MBA qualified Advertising and Marketing professional with over 25 years experience in various industries who currently acts as Mentor to the CEO of the Pirana Group.
Served as Co Chief Executive Officer of Saatchi & Saatchi Middle East overseeing the operations of 7 offices including Dubai, Saudi Arabia, Kuwait, Cairo, Lebanon and a watching brief over Bahrain and Pakistan with specific focus on network global and local client relationship and operational/financial management. Clients handled included P&G, Formagerie Bel, Toyota, Mashreq Bank, NBK, Visa and Showtime to mention a few.
Thereafter he made a foray into the client side with a 7 year stint as Group Chief Marketing Officer of the Al Rostamani Group overseeing the Marketing and Branding aspects of the Holding Company and its Group companies of diverse industries including Automobile,Construction,Engineering, Financial Services, Information Technology, Telecommunication,Trading,Travel and Real Estate Development.
With 7 years at Saatchi & Saatchi and experience working on P&G AP brands (Pampers, Crest and Old Spice), Afzal’s work on Pampers was nominated as BIC in BTL for Pampers CEEMEA, while Pampers in the AP was nominated “Best Baby Care Business” globally.
Afzal carries with him extensive experience in Advertising, Consulting, Shopper Marketing, Digital Marketing, Cause Marketing and Market Entry Strategy development. He has led various successful projects creating new brand concepts and 360 degree marketing plans for clients that have successfully transformed the fortune of brands and businesses throughout the Pirana network.
Having spanned the world in the capacity of a creative director with Ogilvy & Mather, BBDO, McCann Erickson and Saatchi & Saatchi, John has spent equal time involved in both art direction and copywriting. He has been the creative director on a wide variety of businesses including: Philips Electrical Industries (TV and sound systems), Toyota Motor Corporation – Toyota and Lexus, Audi, KLM Airlines, Kiwi/Sarah Lee, P&G (Ariel, Head & Shoulders, Pampers, Safeguard, Old Spice), Nescafe (all brands), Nestle (Maggi food products), Coca-Cola, Australian United Foods (ice cream and dairy products) and Bank of New Zealand.
He was constantly observing and noting how a slight shift in strategy – and resulting concept – could mean the difference between failure and success for an advertiser and that drove John to publish the book ‘How to protect your bottom line from your advertising agency’.
Unit 1704, HDS Tower
Jumeirah Lake Towers
Tel: +9714 4508309
Fax: +9714 3688487
House No. 7/2 B
Muhammad Ali Co-operative Housing Society
Tel: +9221 34168092
9 Three Kings Yard
Davies Street, Mayfair
London, W1K 4JR
Tel: +4420 74090018
Fax: +4420 76292710