Pirana was created international in 2006 with offices in Karachi and Dubai. The Founder and CEO, Imran Irshad left Saatchi & Saatchi Middle East and formed Pirana along with a few like-minded advertising professionals who were committed to making a difference. Since then, Pirana has won great accounts and coveted international awards.
Pirana’s experience on world-class brands include Apple, ABN Amro/RBS, Alcon/Novartis, Aman Foundation, Bank Alfalah, BMW, Dubai Islamic Bank, Etisalat, HP, IFFCO, Millicom/Tigo, OTOBI and TOTAL to name a few.
A full service agency offering a full suite of creative solutions including Advertising, Retail & Shopper Marketing, Digital, Marketing Services, CSR & Community.
Transform emerging brands into best in class brand equities through creative excellence & innovative business solutions.
To achieve the vision through global and regional expertise and a non-conformist attitude.
The backbone of Pirana, Nick is a successful businessman with 35 years of valuable experience with companies in the United Kingdom, Kazakhstan, Azerbaijan, Pakistan and the United Arab Emirates.
Beginning his career in 1988 with a leading advertising agency in Pakistan, Imran launched P&G with the first three international brands: Olay, Head & Shoulders and Vicks in 1991.
He has worked extensively on the Pepsi brand and was responsible for the cricket and music branding, he was instrumental in the hugely successful Pepsi Cricket World Cup of 1996 as well as Pepsi’s music marketing efforts in West Asia.
Imran joined the Saatchi & Saatchi network to head the Jeddah office and manage the BIC business initiatives for the Procter & Gamble AP business including Olay, Crest, Ariel, Old Spice & Pampers.
He is also part of the MENA business leadership team of Fromageries Bel, France.
A highly experienced MBA qualified Advertising and Marketing professional with over 25 years experience in various industries who currently acts as Mentor to the CEO of the Pirana Group.
Served as Co Chief Executive Officer of Saatchi & Saatchi Middle East overseeing the operations of 7 offices including Dubai, Saudi Arabia, Kuwait, Cairo, Lebanon and a watching brief over Bahrain and Pakistan with specific focus on network global and local client relationship and operational/financial management. Clients handled included P&G, Formagerie Bel, Toyota, Mashreq Bank, NBK, Visa and Showtime to mention a few.
Thereafter he made a foray into the client side with a 7 year stint as Group Chief Marketing Officer of the Al Rostamani Group overseeing the Marketing and Branding aspects of the Holding Company and its Group companies of diverse industries including Automobile,Construction,Engineering, Financial Services, Information Technology, Telecommunication,Trading,Travel and Real Estate Development.
With 7 years at Saatchi & Saatchi and experience working on P&G AP brands (Pampers, Crest and Old Spice), Afzal’s work on Pampers was nominated as BIC in BTL for Pampers CEEMEA, while Pampers in the AP was nominated “Best Baby Care Business” globally.
Afzal carries with him extensive experience in Advertising, Consulting, Shopper Marketing, Digital Marketing, Cause Marketing and Market Entry Strategy development. He has led various successful projects creating new brand concepts and 360 degree marketing plans for clients that have successfully transformed the fortune of brands and businesses throughout the Pirana network.
A perfectionist by nature, Sabiha has been in the industry for 12 years. She has extensive experience in account management on multinational and local brands including: Unilever and Nestle Pakistan.
Having spanned the world in the capacity of a creative director with Ogilvy & Mather, BBDO, McCann Erickson and Saatchi & Saatchi, John has spent equal time involved in both art direction and copywriting. He has been the creative director on a wide variety of businesses including: Philips Electrical Industries (TV and sound systems), Toyota Motor Corporation – Toyota and Lexus, Audi, KLM Airlines, Kiwi/Sarah Lee, P&G (Ariel, Head & Shoulders, Pampers, Safeguard, Old Spice), Nescafe (all brands), Nestle (Maggi food products), Coca-Cola, Australian United Foods (ice cream and dairy products) and Bank of New Zealand.
He was constantly observing and noting how a slight shift in strategy – and resulting concept – could mean the difference between failure and success for an advertiser and that drove John to publish the book ‘How to protect your bottom line from your advertising agency’.
Shakeel started his career with JWT in 2003 as an intern, after dropping out of both IBA and LUMS, and stayed on for around 7 years to win numerous clients for JWT, which included brands like Pepsi, Mobilink and HBL to name a few.
After heading the most prestigious portfolio with brands Pepsi, Mobilink, Engro Foods, Unilever, Shell etc., Shakeel parted ways with JWT to lead Red Communications, a local partner agency to Publicis worldwide, as National Creative Director.
After a two year hiatus and successful client wins like PSO, Tetrapak amongst others at Red Communications, Shakeel Hasan rejoined JWT in the capacity of ECD Karachi and led the complete portfolio of the agency in Pakistan with the best creative minds as part of his team
Shakeel’s recent rendezvous was an idea and production camp which he founded with likeminded partners last year to focus on an end to end communication solution while spreading the creative wings to other art forms like feature films and television content.
Asim joined Pirana in 2006 as an Account Director and recently graduated to a Associate Director Client Management. He brings with him 19 years of experience having worked at leading agencies in Pakistan. He was an Account Manager at Fourays from 2001-‐2006 and started out as an Account Executive at Orient McCann where he spent ﬁve years from 1996 to 2001.
Before joining as the Chief Digital Oﬃcer at Pirana & M&C Saatchi World Services, Pakistan, Imran was working as the Business Director, Digital at Adcom ZenithOptimedia. With business development, portfolio management and business operations as his core responsibilities, he set up the Digital Business at Adcom from scratch and turned it into a fully functional business unit.
He successfully led the Digital Campaign for PTI during 2013 elections, which is termed as the most successful Social Media campaign in Pakistan’s political history. He built the team structure, initiated, planned, strategised and executed the campaign using digital platforms. He also appeared on national and international TV shows/ reports to talk about the social media campaign.
In 2013, he was invited to join as a Brain Trust Fellow by Bill & Melinda Gates Foundation for the Pakistan Polio Eradication Strategy Conference in Netherlands. At The Ohio State University (OSU), he presided over the Pakistani American Students Association and turned it into the best student organization at OSU.
Amjad Emmanuel Zafar has been in this ﬁeld for more than 15 years. He started his career as a Media Assistant at TMedia (JWT) 2001 and was promoted as a Media Buyer in 2003, from there he moved to Interﬂow Communications as Manager Buying in 2011 and was then promoted to Head of Buying in 2014. He holds a Graduate degree from the University of Karachi.
He has not only worked on local clients like Dewan Group, AKUH, PSO, but has also handled multinational clients like USAID, and UNICEF.
Zahid is a rare breed of creative – a passionate yet objective one. He leads the team with gusto and believes that no task is impossible.
He joined Pirana in 2008 and has spent time at the regional office training under some of the top creative directors in the Middle East and handled TV and print assignments for Etisalat Afghanistan, Otobi, Tigo, Al Rostamani Group, and Haier.
Before joining Pirana, Zahid was the Creative Lead.
Zahid has a Diploma in Arts with a Major in Communication Design from CIAC.
An award-winning ad-man – Hussain is both, an accomplished thinker and writer. He has worked extensively on leading telco and financial brands in the country.
Besides the telco experience, Hussain has also worked on all major Unilever accounts during his time at Lowe. His campaign for Lifebuoy Global Handwashing Day won the PAS Award in 2013. He was also Involved with other key accounts such as Dalda, Peek Freans (EBM) and Faysal Bank.
He joined Pirana in 2013 as a Creative Group Head. Before that, he was with Spectrum Y&R as a Creative Manager on Zong. He started off at The D’Hamidi Partnership as a dedicated copy resource on Mobilink, Engro Corp and MCB.
Marina’s experience spans over 10 years in Ukraine with varied stints at Henkel, British American Tobacco & BBDO as a Planner and JWT in Account Management. Her clients include Mars, Wrigleys, Bayer, Kimberly Clark, PepsiCo and Mondelez; all based in the Ukraine.
She’s a recipient of an Eﬃe Bronze for work done on Crunchy Rusk (under the Lays brand),part of PepsiCo and holds a Masters Degree in International Law and Marketing Management.
Office No. 2507,
Jumeirah Bay X3 Tower,
Cluster X, JLT,
PO Box 486207,
Tel: +9714 4508309
Fax: +9714 3688487
Tel: +9714 4508309
House No. 7/2 B,
Muhammed Ali Cooperative Housing Society,
Tel: +9221 34168092
Fax: +9221 34168047
23 Bruton Street
London W1J 6QF,
Tel: +4420 74090010