IMRAN IRSHADFounder & CEO
Beginning his career in 1988 with a leading advertising agency in Pakistan, Imran launched P&G with the first three international brands: Olay, Head & Shoulders and Vicks in 1991.
He has worked extensively on the Pepsi brand and was responsible for the cricket and music branding, he was instrumental in the hugely successful Pepsi Cricket World Cup of 1996 as well as Pepsi’s music marketing efforts in West Asia.
Imran joined the Saatchi & Saatchi network to head the Jeddah office and managed the BIC business initiatives for the Procter & Gamble AP business including Olay, Crest, Ariel, Old Spice & Pampers.
He is also part of the MENA business leadership team of Fromageries Bel, France.
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