Pirana was created international in 2006 with offices in Karachi and Dubai. The Founder and CEO, Imran Irshad left Saatchi & Saatchi Middle East and formed Pirana along with a few like-minded advertising professionals who were committed to making a difference. Since then, Pirana has won great accounts and coveted international awards.
Pirana’s experience on world-class brands include Apple, ABN Amro/RBS, Alcon/Novartis, Aman Foundation, Bank Alfalah, BMW, Dubai Islamic Bank, Etisalat, HP, IFFCO, Millicom/Tigo, OTOBI and TOTAL to name a few.
A full service agency offering a full suite of creative solutions including Advertising, Retail & Shopper Marketing, Digital, Marketing Services, CSR & Community.
Transform emerging brands into best in class brand equities through creative excellence & innovative business solutions.
To achieve the vision through global and regional expertise and a non-conformist attitude.
The backbone of Pirana, Nick is a successful businessman with 35 years of valuable experience with companies in the United Kingdom, Kazakhstan, Azerbaijan, Pakistan and the United Arab Emirates.
Beginning his career in 1988 with a leading advertising agency in Pakistan, Imran launched P&G with the first three international brands: Olay, Head & Shoulders and Vicks in 1991.
He has worked extensively on the Pepsi brand and was responsible for the cricket and music branding, he was instrumental in the hugely successful Pepsi Cricket World Cup of 1996 as well as Pepsi’s music marketing efforts in West Asia.
Imran joined the Saatchi & Saatchi network to head the Jeddah office and manage the BIC business initiatives for the Procter & Gamble AP business including Olay, Crest, Ariel, Old Spice & Pampers.
He is also part of the MENA business leadership team of Fromageries Bel, France.
A perfectionist by nature, Sabiha has been in the industry since 1998. She has extensive experience in account management on multinational and local brands including: Unilever and Nestle Pakistan.
She currently also serves as the Chief Officer for HR and Administration.
Shakeel started his career with JWT in 2003 as an intern, after dropping out of both IBA and LUMS, and stayed on for around 7 years to win numerous clients for JWT, which included brands like Pepsi, Mobilink and HBL to name a few.
After heading the most prestigious portfolio with brands Pepsi, Mobilink, Engro Foods, Unilever, Shell etc., Shakeel parted ways with JWT to lead Red Communications, a local partner agency to Publicis worldwide, as National Creative Director.
After a two year hiatus and successful client wins like PSO, Tetrapak amongst others at Red Communications, Shakeel Hasan rejoined JWT in the capacity of ECD Karachi and led the complete portfolio of the agency in Pakistan with the best creative minds as part of his team
Shakeel’s recent rendezvous was an idea and production camp which he founded with likeminded partners last year to focus on an end to end communication solution while spreading the creative wings to other art forms like feature films and television content.
Amjad Emmanuel Zafar has been in this ﬁeld for more than 15 years. He started his career as a Media Assistant at TMedia (JWT) 2001 and was promoted as a Media Buyer in 2003, from there he moved to Interﬂow Communications as Manager Buying in 2011 and was then promoted to Head of Buying in 2014. He holds a Graduate degree from the University of Karachi.
He has not only worked on local clients like Dewan Group, AKUH, PSO, but has also handled multinational clients like USAID, and UNICEF.
Zahid has more than 12 years of experience in advertising with proven leadership skills coupled with innovative, out of the box creative approach. Self-starter, extremely motivated, high attention to detail. He has worked on the biggest brands in Pakistan & Dubai. He won the APNS award in 2009.
Excellent team player as well as team leader. Zahid currently heading a team of an art and creative designers at Pirana (an affiliate of M&C Saatchi).
He has handled important clients including RBS, Etisalat, Apple, Toyota, Dawn News, Total, Otobi, TIGO Telecom, AUDI, Alcon, Qubee, IFFCO, BYCO, ARY, Bank Alfalah, Dubai Islamic Bank, Habib Metro Bank, NIB Bank, Jang Group, HOM, GAI Banaspati, Shama Cooking Oil, Shoe Planet (Servis Shoes), Aman Foundation, USAID.
A finance professional with over 12 years of experience. Having extensive experience in Media finance management.
Have been working alongside the senior most management of the organizations, advising on the best path of growth for the business.
Have been responsible for all financial aspects of company strategy and have been analyzing figures and implementing recommendations based on these findings with the most profitable outcomes.
Have been managing and leading a team through difficult periods including month end, year end and annual budgeting, having excellent communication skills with all levels of staff, often working with various departments to help them plan and manage their own budgets.
Representing 30 years of experience in the field of communications that include Marketing, Corporate and Development communications’ work and Creative Advertising, Writing, Productions and Broadcasting.
Mani, in senior creative positions has worked on top FMCG Brands of leading multinationals and national companies locally and abroad including Unilever Pakistan, Hindustan Unilever, Proctor & Gamble, Pakistan Tobacco Company, ICI, Johnson & Johnson, Nestle, Shell, Phillips, National Foods, Mobilink, and Warid Telecom etc.
He has worked for a project in association with John Hopkins University in
1990 on “Population Welfare” theme – the Production of first ever drama serial on the subject.
In addition to this Mani has worked with Mr. Javed Jabbar for his NGO, Baanha Beli, (A Friend Forever) in remote area of Sindh and later on at Federal Ministry of Information and Broadcasting as his Special Assistant. He has also worked for PTV – International Relations Division at PTV Headquarter Islamabad.
Shuja Haider Masood is a resourceful professional with over 15 years of creative advertising experience and a stellar record of client service and satisfaction. Solid background in a variety of customer demographics including Private and Public and Development sector.
Shuja has diversified experience of working on top brands of leading companies at present he is working in PIRANA as Business Group Head where his responsibilities are to formulate strategies for the development of New opportunities and to execute them.
Safdar has an experience of over 20 years of concept writing. Along with his commerce studies, Safdar always had an inclination towards article writing, novels, television plays and commercials. He has worked in Pakistan's most renowned advertising agencies; Prestige/Grey, Spectrum Y&R and Circuit/FCB has enabled him to achieve laurels for himself as well as for the organizations he has represented.
His experience has enabled him to achieve an extraordinary list of clients which includes Procter & Gamble, Colgate palmolive, LU Biscuits, English Biscuit Manufacturers (EBM), Habib Bank Limited (HBL), Zong, ZIL Limited, Tapal Family Mixture Tea, Tetley Tea, GSK, Wazir Ali Industries, and Habib Oil Mills.
Nadia has been an active part of the advertising (Conventional & Digital) and e-commerce industry for the past nine years, which enabled her to develop as a mature professional who is competent at handling creative jobs and the managerial posts whilst maintaining a lasting bond with the brand team equally well.
Nadia has worked on top local, regional and global accounts in key positions and has been part of renowned agencies in Pakistan.
A well experienced MBA qualified in Advertising and Marketing with over 20 years experience in various leading ad agencies.
Worked as Media Head in agencies like; Manhattan Leo Burnett, Circuit Foote Cone Belding, Orient McCann Erickson and Pirana Group in Pakistan and Mandate Advertising in Singapore and OMD in Sultanate of Oman.
Have handled various national and multi national clients like; P&G, Coca Cola, Reckitt Benckiser, McDonalds, Abbott, Habib Oil, Tapal Tea, MCB, TOTAL, AUDI, Volkswagon, Peugeot, Zeenah Group Oman are some of the clients handled. His tremendous experience gives him great knowledge of the market and consumers with which he leads campaigns urging clients to keep their brands alive in the consumer's mind.
A true people’s man Shahzad had the gift of the gab to charm people. His pleasant presence was a joy for all his clients and through his career in the advertising world he would prove his metal with ever so satisfied clients.
Undoubtedly, he had developed clientele for his employers which was unmatched.
Having over 15 years of experience in advertising, had the opportunity to work on Engro Foods- Olper’s Milk/ Cream/ Lite, Olwell, Dairy Omung, Omung Dobala, Tarrka, Coca-Cola (TCCEC & Bottlers), English Biscuits, EFU Life Assurance, ABN AMRO, RBS, IGLOO, Evyap (Durulady Soap), Walls’ ( Aik Tub Mai Sub) and Pak Suzuki Motor Company.
Aisha is dynamic and results-oriented with extensive experience in project management, and operations through and through on a variety of accounts.
She is capable of effectively building and managing relationships and teams, is a great negotiator and well-adept at managing problems and coming up with solutions in real-time.
She has worked with multiple local and multinational clients.
Sanober started writing for high-end lifestyle magazines in 2002. Her professional profile includes working as an editor at a leading publishing house and as a publicist for a music artist. With an eye for editing and developed writing skills, Sanober took the next step in influencing lifestyle and found Chameleon Publishing LLC.
She conceptualises, manages and leads various events for Pirana Activations and is also heading digital publishing.
House No. 7/2 B,
Muhammed Ali Cooperative Housing Society,
Tel: +9221 34168092
Fax: +9221 34168047
House No. 71-B-1,
Tel: +9242 35817041-42
Ufone Tower, Blue Area
Tel: +9251 2310571-72
Office No. 2507,
Jumeirah Bay X3 Tower,
Cluster X, JLT,
PO Box 486207,
Tel: +9714 4508309
Fax: +9714 3688487
23 Bruton Street
London W1J 6QF,
Tel: +4420 74090010