Pakistan’s largest and oldest microfinance bank, Khushhalibank (KMBL), has partnered with M&C Saatchi World Services to handle its public relations activity across Pakistan.
In its 16th year of operation, Khushhalibank is working on expanding its network and growing its one million active clients. M&C Saatchi World Services will focus to support KMBL in the delivery of its work facilitating small businesses. KMBL is determined to continue to deliver financial products geared towards MSME business opportunities to customers.
President of Khushhalibank, Ghalib Nishtar said: “We are delighted to have M&C Saatchi World Services on board. Having the world’s largest independent creative agency network managing our PR will be vital as we go about telling the next chapter in our story; a chapter that sees us getting closer to our goal of providing quality banking services to all underserved segments of Pakistan. Our priority is, and will remain, the development of Pakistan’s society by expanding the outreach of micro, small, medium enterprise financing services in semi-urban and rural regions. M&C Saatchi World Services is going to help us communicate this message.”
Head of Public Relations, M&C Saatchi World Services Pakistan, George Fulton, said: “We were thrilled to be appointed by Khushhalibank at such an exciting time for the bank and its growing support for the MSME sector. This is a significant win which reflects M&C Saatchi World Services’ compelling PR offer along with our development sector expertise. With offices in Karachi and Islamabad, and a strong digital and mobile offering, in addition to our PR and advertising capabilities, we are looking to bring commercial sector knowledge and best practice to the development sector in Pakistan.
The MSME sector has seen double digit growth in the past decade and will continue to do so in the coming years. It is important to educate the stakeholders about challenges posed in this vital sector through clear and consistent communications. This is what we at M&C Saatchi World Services Pakistan excel at.”
Khushhali Microfinance Bank is a pioneer institution amidst Pakistan’s microfinance banking industry, having been created in 2000 to address the challenges of poverty and access to finance. Over the decades, the Bank has created a customer-focused expertise, backed by strong financial, operations and product management to invest in next generation financial and delivery management systems aimed at Pakistan’s rural and urban communities. www.khushhalibank.com.pk
M&C Saatchi was established in 1995 and is the world’s largest independent communications network, employing nearly 3000 specialists in nearly 30 countries. This includes the UK, US, UAE and Pakistan.
The agency has a strong history of social and behavioural change, including launching the world’s first anti-obesity behavioural change campaign. It is an integrated agency with capabilities to work across all media including TV, print, radio, digital, experiential, social media, PR, digital, mobile, gaming and Customer Relationship Management (CRM).
M&C Saatchi World Services is a specialist division of M&C Saatchi. Our aim is to harness the power of brilliant creative thinking and best in class marketing and communications so that they become important tenets of programmed activity; resulting in more effective, accountable social and behavioural change interventions.