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M&C Saatchi World Services Pakistan (Pirana's partner agency) launches new campaign for USAID Pakistan

August 14, 2016

M&C Saatchi World Services launched the media campaign for USAID that highlights the heritage of the Pakistan-US relationship in achieving development goals. The campaign celebrates the shared heritage and longstanding fraternal ties between Pakistan and the US.

The Heritage Media Campaign, using the slogan ‘Together We Can’, looks at how Pakistan and the US have come together since 1947, to tackle some of the key development challenges in Pakistan in the areas of health, education, energy, resilience and economic & agricultural development. The Heritage Media Campaign includes an intensive multi-language national television campaign, alongside press, radio, cinema, airport and outdoor components; making it is one of the largest media campaigns instigated by USAID in Pakistan.

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