M&C Saatchi World Services launched a new media campaign for USAID in February. The Impact campaign focuses on the human impact that Pakistan-US relationship in having across the length and breadth of Pakistan. The campaign celebrates those ordinary people – doctor, teacher, student, farmer and mother – who are, in collaboration with USAID, having a positive impact on their communities.
The Impact Media Campaign see the continuation of the USAID slogan ‘Together We Can’ from the previous Heritage campaign. The slogan reinforces the message of togetherness and partnership that the Pakistan-US relationship embodies. The Impact Media Campaign includes an intensive multi-language national television campaign, alongside press, radio, and outdoor components.