News & Views

Pirana creates a memorable launch campaign for Speedo Bus

March 20, 2017

The future of transportation is not just cars and motorbikes. Speedo bus is a ground-breaking initiative by the Government of Punjab that is poised to transform the lives of the citizens of Lahore. It is a unique combination of convenience, comfort and affordability; and is a perfect expression of the continued commitment of the Government of Punjab to its citizens.

Pirana created an incredibly evocative tagline for Speedo – “Safar Khushgawar, Har Shahri Bawaqaar”– which is a completely radical concept of travel on buses. We further amplified this thought with a positive and upbeat TV commercial about traveling on theses buses and accompanied it with a cutting-edge print campaign.