News & Views

An Antidote to Digital Delirium

It’s a rapidly changing world – especially the world of advertising as the pages of Campaign and a raft of marketing magazines trumpet in every edition. We are living in digital days and we must adapt or die.

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How much is a fast food restaurant logo worth?

It could be argued that the most valuable property any fast food chain has, just as much as any unique recipe, is their logo. It is a well-known fact that the McDonald’s golden arches are among the most recognized symbols on earth.

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The day Ed McCabe wrecked my awards night

Leafing through the latest issue of Campaign and thumbing some old copies, the subject of industry awards was, as always, prominent and divisive – with views as divergent as awards being our highest goal to

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When award adulation and social conscience collide

Oh dear, oh dear. In the last issue of this magazine it seems the fearless editor has put the cat among the pigeons by plonking his finger onto the hot button issue of awards yet again.

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Should David Fincher direct your next TV commercial?

On a recent trip to England I bought a copy of Campaign to read a front page piece that set me thinking: David Fincher to direct UK ads.

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Can Emirates deliver serendipity?

Much ado about the new Emirates Airlines campaign in this publication recently and understandably so. Emirates have done a fabulous job over the years and now have the momentum to become the world’s largest airline by 2017.

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Ads and art: Les liaisons dangereuses

I read the article Where Art Meets Advertising in the previous issue of CME with great interest. It reminded me to many hot debates I have heard in the past, most often among advertising creative people, posing the question “Is advertising art?”

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More words on behalf of words

I am writing this note in response to the article in Campaign 10 February issue ‘Is the art of copywriting being left to die?’ wherein a group of copywriting luminaries lament that copy is declining to the point of it becoming extinct.

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The Ad Man’s Fear of Judgement Day

Trembling in the undergrowth indicates there is a lot of post-award discontent among the ranks. The Dubai Lynx awards I should clarify, because post-award discontent is an international malady in the advertising world.

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Therapy for post-award depression

Trembling in the undergrowth indicates there is a lot of post-award discontent among the ranks. The Dubai Lynx awards I should clarify, because post-award discontent is an international malady in the advertising world.

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